How To Advertise Your Website
Posted on 10/17/2008
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2 Comments
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Many business have finally come to the realization that owning e-real estate is a big part of who they are. If I want to find out information about some company, before emailing, calling or, dare I say, faxing anything to them, I want to checkout their website. And further more, if a company that sells a product or service has a great website, but no marketing tolls employed to get potential customers to that website, they might as well shut it down...
a website is only as good as the marketing to draw attention to it.Therefore, if you have a website, you need to advertise it. You need to get your company's name, tag, and info out there so that people can learn about you and eventually be converted from lead into a sale. So here is a list of how to market your online website:
- Use It Everywhere
Put it on your business cards, flyers, postcards - any business advertisement should have your website attached to it. I even have mine in my email signature so that every time I send an email, someone sees the site name and link.
- Use Google Adwords
This service from Google allows you to advertise any where that Google Adsense Ads are served up. Say, for instance, that you are a paint company that services Cypress, Texas. You can setup Google Adwords to show your ad for "Cypress Paint Co." anytime that someone searches for "paint", "paint company", or "exterior paint" from the Cypress, Texas area. This is a powerful ad that gets customer to your website for mere pennies per click. - Add It To Directories
Many different Search Engines also offer directories so that a user can search by organized categories. Google, Yahoo, MSN and others all offer this feature, for a small yearly fee. There is also an Open Directory where a user can suggest a website to be added to the directory for free. - Create an Internet Buzz
When you are dealing with the world of internet marketing, you have to be creative. One way to be creative is to create a buzz on the internet with the use of a Product Evangelist. This evangelist searches the web for blogs, forums, websites and discussions that pertain to your product or service. When applicable, the Product Evangelist (PE) will help to solve a problem that someone has mentioned by pointing them to your website. It is important to ensure you are not just comment spamming but that you are truly resolving someone's issue by sending them to your website.
If you can successfully complete these four things, your company will be on it's way to better marketing and more clients. But if you need help doing this, email us at info@reaction21.com.
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