Inbound Marketing helps to ensure that your potential customers can find your business when they are searching for solutions to their problems. Using Inbound Marketing, you can optimize your current website pages for particular search keywords by using text and images. When those texts and images are optimized for SEO (Search Enging Marketing) it allows search engines like Google and Bind to read your site, determine the value that your site adds to a subject, and then rank your site accordingly in the search results.
What is the difference between inbound marketing and outbound marketing?
Inbound marketing and outbound marketing are two very different methods for increasing sales. Inbound Marketing has more to do with attracting ideal customers whereas outbound marketing has more to do with searching for potential customers. Inbound marketing is about earning people's interest in your product by provding value while outbound marketing deals more with showing someone a product. Inbound marketing is pulling in a customer while outbound marketing is pushing a product to a customer.