Privacy Policy

Last Updated: March 28, 2026 Effective Date: March 26, 2026

This Privacy Policy describes how Reaction21 Inc. ("Reaction21," "we," "our") collects, uses, and protects information from visitors to reaction21.com. We are a technology consulting business based in Houston, Texas.

If you have questions about this policy, contact us at info@reaction21.com.

What Information We Collect

Information You Provide Directly

Contact form submissions. When you fill out our contact form, we collect your name, email address, and the content of your message.

Newsletter signups. If you subscribe to our newsletter, we collect your email address.

We do not collect payment information, social security numbers, or any sensitive personal data through this website.

Information Collected Automatically

Analytics data. We use Google Analytics to understand how visitors use our site. Google Analytics collects your IP address, browser type, device type, pages visited, time spent on pages, and referring source. This data is aggregated and used to improve the website. We do not use it to identify you personally.

Performance telemetry. We use Microsoft Application Insights to monitor site performance and detect errors. Application Insights collects technical data including page load times, errors, and general usage patterns.

Advertising data. We use Google Ads remarketing, which may set advertising cookies to show relevant ads to previous visitors across other websites. We may also use Facebook or LinkedIn advertising pixels for the same purpose. These services collect information about your visit in accordance with their own privacy policies.

reCAPTCHA. Our contact form uses Google reCAPTCHA v3 to protect against automated spam. reCAPTCHA collects hardware and software information, including device and application data, and sends it to Google for analysis.

Cookies

We use cookies and similar tracking technologies. See our Cookie Notice for a detailed breakdown of the cookies used on this site and how to manage them.

How We Use Your Information

We do not sell your personal information. We do not use your information for any purpose other than those listed above.

How We Share Your Information

We share data with a limited number of third-party services that are necessary to operate this website. We do not share data with data brokers or advertising networks beyond those listed below.

Google

We use Google Analytics, Google Ads, and Google reCAPTCHA. Google may receive your IP address, cookie data, and behavioral data from your visit. Google's privacy policy is available at policies.google.com/privacy.

Amazon Web Services (AWS)

We use AWS Simple Email Service (SES) to deliver email from our contact form and newsletter system. AWS receives your email address and the content of your message for the purpose of delivery. AWS does not use this data for advertising. AWS's privacy policy is available at aws.amazon.com/privacy.

Microsoft

We use Microsoft Application Insights for performance monitoring. Microsoft may receive technical telemetry data from your visit. Microsoft's privacy policy is available at privacy.microsoft.com.

Data Retention

Your Rights

Regardless of where you are located, you have the following rights regarding your personal information:

Access. You may request a copy of the personal information we hold about you.

Correction. You may request that we correct inaccurate information.

Deletion. You may request that we delete your personal information. We will comply unless we have a legal obligation to retain it.

Opt-out of marketing. Every newsletter we send includes an unsubscribe link. You may also email us directly at info@reaction21.com to be removed.

Opt-out of analytics and advertising. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout and manage Google ad settings at adssettings.google.com. You can also manage cookies through our cookie consent banner or your browser settings.

Withdraw consent. Where we rely on your consent to process data (such as newsletter subscriptions or marketing cookies), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.

To exercise any of these rights, email info@reaction21.com. We will respond within 30 days.

Global Privacy Control (GPC)

We honor the Global Privacy Control (GPC) signal, a browser-level setting that communicates your preference to opt out of the sale or sharing of your personal data and cross-context targeted advertising.

How It Works

When your browser or an extension sends a GPC signal (Sec-GPC: 1), our website automatically:

• Disables advertising cookies and ad personalization. Google Ads remarketing, ad storage, and personalization tags are suppressed.

• Forces IP anonymization. Any analytics data collected has your IP address anonymized, regardless of other settings.

• Preserves essential functionality. Essential cookies required for the site to function (such as session cookies) are unaffected.

• Allows anonymized first-party analytics. Basic, anonymized pageview data may still be collected to help us understand overall site traffic. This data is not shared with third parties for advertising purposes.

How to Enable GPC

GPC is built into several browsers and extensions:

• Brave: Enabled by default

• Firefox: Available in Privacy & Security settings ("Tell websites not to sell or share my data")

• DuckDuckGo: Enabled by default in the DuckDuckGo browser and extension

• Privacy Badger: GPC is enabled by default in the Privacy Badger browser extension

For more information about GPC and how to enable it, visit globalprivacycontrol.org.

Legal Compliance

We treat the GPC signal as a legally valid opt-out from the sale or sharing of personal data, consistent with the requirements of the California Consumer Privacy Act (CCPA/CPRA), the Texas Data Privacy and Security Act (TDPSA), and other applicable US state privacy laws that recognize universal opt-out mechanisms. You can verify that our site supports GPC by visiting /.well-known/gpc.json.

Texas Privacy Law

Reaction21 Inc. is incorporated and operates in Texas. We are committed to complying with applicable Texas privacy law, including the Texas Data Privacy and Security Act (TDPSA) where it applies.

Texas residents have the right to:

• Know what personal data we collect and how we use it

• Access their personal data

• Correct inaccurate personal data

• Request deletion of their personal data

• Opt out of the sale of personal data (we do not sell data)

• Opt out of targeted advertising (use our cookie consent banner, enable Global Privacy Control, or contact us)

To submit a privacy request, contact us at info@reaction21.com.

Children's Privacy

This website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, contact us immediately at info@reaction21.com and we will delete it.

Security

We take reasonable technical and organizational measures to protect your information. These include HTTPS encryption for all data transmitted to and from this website, access controls for stored data, and using reputable third-party services with their own security programs.

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we will notify you if a breach affecting your data occurs as required by applicable law.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

If we make material changes — changes that significantly affect how we handle your data — we will take reasonable steps to notify you, such as posting a prominent notice on the website.

Contact

For privacy questions, requests, or concerns:

Reaction21 Inc.
Houston, Texas
info@reaction21.com
reaction21.com