Blog
Insights and Articles about the business, AI, and Technology
What "AI-Ready" Actually Means for a Small Business
"Are we ready for AI?" The answer probably has nothing to do with your tech stack — and everything to do with four organizational fundamentals.
Read More about What "AI-Ready" Actually Means for a Small BusinessThe thing they don't tell you about going out on your own
The scary part of going solo isn't what you think. Week one of Reaction21, the phone rang before I had time to get anxious — and it wasn't luck.
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Practical AI
The Practical Side of AI: What Actually Works (And What Doesn't)
After 20 years in tech, here's my honest assessment of AI — what's genuinely useful, what's still hype, and how small businesses should think about it.
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Custom AI Agents: How We Built a Team of Specialized Assistants
I built a team of specialized Claude agents for Reaction21 — each with its own role, voice, and skills. Here's how it works and why it matters.
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Behind the Scenes
How I'm Using Claude Code to Build This Website
I used Claude Code to build reaction21.com — including custom AI skills that teach it how Umbraco works. Here's what actually happened.
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